Q. Q MOBILE; A COMPETITOR OR DETRACTOR:
Nokia is the Finnish multinational company founded in 1871 and the largest vendor of mobile phones providing its services in more than 120 countries. Nokia had the biggest customer base around the globe and is the market leader since many years but with the growing technology and due to vendors of smart phones, Nokia is facing declining market from last five years. Competitors came with latest technology, attractive features, innovative designs with lowest prices thus, attracted large chunk of customers. The entrance of HTC, Apple and iphone in Pakistan has damaged Nokia customer base. The android technology led by iphone and HTC changed the perception of market segments and made them inclined towards products with latest features to show their identity distinctively. The android market offer customers fast, attractive and awesome applications to spend their time in leisure. In 2011, Nokia had partnership with Microsoft and now Nokia�s phones 710 and 800 have windows phone operating system to compete with other mobile phone companies. The entrance of Q mobile in 2002 captured large market share with providing eye-catching designs, stunning features with very low prices. It caters low price segment by fulfilling their demands thus, segmentation is critical for all businesses. The features like Wi-Fi, Camera, Bluetooth; Nokia provided in expensive mobiles only but recently, people can have all these features in just Rs. 5000 Mobile phone. The customer�s preference should be the prime concern for every company. This emergence not only changed the perception of customers but market direction shifted from one market leader to many others. But this fact cannot be left unnoticed that Nokia is market leader due to its reliability.
POINT OF DISCUSSION:
How Nokia can re-gain its market share? Give at least three suggestions and support each suggestion with solid argument(s).
Nokia is the Finnish multinational company founded in 1871 and the largest vendor of mobile phones providing its services in more than 120 countries. Nokia had the biggest customer base around the globe and is the market leader since many years but with the growing technology and due to vendors of smart phones, Nokia is facing declining market from last five years. Competitors came with latest technology, attractive features, innovative designs with lowest prices thus, attracted large chunk of customers. The entrance of HTC, Apple and iphone in Pakistan has damaged Nokia customer base. The android technology led by iphone and HTC changed the perception of market segments and made them inclined towards products with latest features to show their identity distinctively. The android market offer customers fast, attractive and awesome applications to spend their time in leisure. In 2011, Nokia had partnership with Microsoft and now Nokia�s phones 710 and 800 have windows phone operating system to compete with other mobile phone companies. The entrance of Q mobile in 2002 captured large market share with providing eye-catching designs, stunning features with very low prices. It caters low price segment by fulfilling their demands thus, segmentation is critical for all businesses. The features like Wi-Fi, Camera, Bluetooth; Nokia provided in expensive mobiles only but recently, people can have all these features in just Rs. 5000 Mobile phone. The customer�s preference should be the prime concern for every company. This emergence not only changed the perception of customers but market direction shifted from one market leader to many others. But this fact cannot be left unnoticed that Nokia is market leader due to its reliability.
POINT OF DISCUSSION:
How Nokia can re-gain its market share? Give at least three suggestions and support each suggestion with solid argument(s).
A. The Finnish phonemaker also lowered the entry point of its Lumia smartphones with a new model, the Lumia 520, priced at 139 euros.
Most other Lumia phones cost over $200, and the top-of-the-range 920 can retail at over $600 without a carrier contract in the United States and some European markets.
The 920 model was launched last November and has won plaudits from industry analysts for features such as photography and mapping. Sales, however, have been dwarfed by devices from the likes of Samsung 00530.KS running Google's (GOOG.O) Android and Apple's (AAPL.O) iPhone.
Nokia's market share in smartphones has fallen to around 5 percent, while Apple and Samsung together control over half the market.
A new lower entry point for the Lumia 520 would enable Nokia to better compete with some mid-tier Android devices, analysts said.
Most other Lumia phones cost over $200, and the top-of-the-range 920 can retail at over $600 without a carrier contract in the United States and some European markets.
The 920 model was launched last November and has won plaudits from industry analysts for features such as photography and mapping. Sales, however, have been dwarfed by devices from the likes of Samsung 00530.KS running Google's (GOOG.O) Android and Apple's (AAPL.O) iPhone.
Nokia's market share in smartphones has fallen to around 5 percent, while Apple and Samsung together control over half the market.
A new lower entry point for the Lumia 520 would enable Nokia to better compete with some mid-tier Android devices, analysts said.
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